The annual SOL SPA and HOTWORX convention is a vibrant celebration of teamwork, dedication, and the shared vision that drives our franchise community. Held this year at the Gaylord Rockies Resort & Convention Center in Aurora, CO, with the theme of “ELEVATE,” this convention brings together franchisees, corporate staff, and the executive team for an inspiring, action-packed experience that fuels success across our locations. Here’s a look at the hard work that makes this event a reality and the infectious excitement that franchisees and executives carry back to their spas and studios.

Organizing the SOL SPA and HOTWORX convention is a monumental task that begins months in advance. Jodie Mateu, the VP of Special Events & Productivity at our world headquarters pours countless hours into crafting an event that delivers value to every attendee along with the help of the corporate team. From securing a venue like the Gaylord Rockies Resort & Convention Center, with its over 500,000 square feet of meeting space and stunning Rocky Mountain views, to curating a lineup of expert panels, elite training sessions, and engaging vendor exhibits, every detail is meticulously planned to align with the “ELEVATE” theme, inspiring franchisees to take their locations to new heights.

The planning process involves coordinating logistics for over 1,000 attendees. This includes arranging high-energy opening ceremonies and organizing impactful keynote speeches from industry experts. The corporate team also designs training sessions to equip franchisees with strategies to boost revenue and enhance member experiences, ensuring every moment is purposeful.

The Awards Banquet, a highlight of the convention, requires its own level of preparation. The banquet honors top-performing franchisees, with nominations and evaluations handled by the corporate team to recognize exemplary performance. It's not just about hard work, it’s about igniting passion and motivation. Franchisees and executives leave the event energized, armed with new strategies, and ready to elevate their locations.

The training sessions provide actionable insights that franchisees immediately apply. Executives, too, return with renewed vigor. The corporate team uses the convention to connect with franchisees, share innovations, and plan for future growth. The “ELEVATE” theme inspires discussions on advancing the franchise’s leadership in the fitness and wellness industries, ensuring locations continue to set new standards for excellence.

The convention also fosters a sense of community that strengthens franchisee commitment. Events like the evening socials and Awards Banquet create lifelong memories and build bonds that translate into a supportive network.

Each year our convention is a testament to the power of hard work and shared ambition. The months of planning, the dedication of the corporate team, and the enthusiasm of franchisees create an event that not only celebrates past achievements but also sets the stage for future success. The 2025 “ELEVATE” convention at the Gaylord Rockies Resort & Convention Center ignites a spark that will drive our franchisees and executives to elevate their locations. Teamwork truly makes the dream work, and we’re ready to keep pushing the boundaries of what’s possible!

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Written By: Paige Stuart, VP of SOL SPA